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Removing Friction from HubSpot Sales Hub Deployment

By John B. Elmer

According to a 2018 report released by Gartner, CRM is the largest enterprise application software market in the world. Modern cloud CRM applications are now at the heart of every growing business because they are connected — to your website, social media, email, chat, phone, and every conceivable digital customer touchpoint. This “always-on” customer data, combined with the sales automation tools in Sales Hub, are proven to unlock dramatic improvements in sales process efficiency and accelerate revenue growth.

There’s where HubSpot Sales Hub comes in. It’s designed to be used by people with non-technical backgrounds, yet still be powerful enough to be a force multiplier for your sales reps. The key to HubSpot Sales Hub is sales enablement – which is all about delivering the right information to the right person, in the right format and timeframe, to move an opportunity forward.

Watch a brief video overview of our Ultimate Guide to HubSpot Sales Hub Deployment

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Did you know that HubSpot has been named 2019’s Top Rated Marketing Automation Software by TrustRadius? That being said, it’s not a surprise that when it comes to marketing and sales alignment, HubSpot’s Sales Hub surpasses all others.

If you’re using Sales Hub along with HubSpot’s Marketing Hub, you’re in for a smooth flow of lead intelligence for your sales reps, plus full-funnel revenue reporting on your contacts. Having all of this data in one place makes it cohesive and powerful. It’s easy to discover where there might be roadblocks, weaknesses, and/or stagnation in your processes. The best part? Your sales team can focus on what matters the most — selling. With both platforms in play, your team can reduce the amount of time spent researching prospects and leads and focus on engaging with them and taking them to the finish line.

The tools available in HubSpot Sales Hub can decrease the time from lead to close, increasing your overall volume of sales and lowering your customer acquisition cost.

Learn the critical success factors, pro tips and tricks to a successful HubSpot CRM deployment from the revenue growth experts at Bayard Bradford.

Four Key Success Factors in CRM Deployment

According to Forrester, achieving CRM deployment success requires a balanced approach to four fundamental success factors:

Process.

Nearly half (44%) agreed their CRM projects faced problems grounded in: poor or insufficient definition of business requirements; inadequate business process designs; and, the need to customize solutions to fit unique organizational requirements.

People.

More than two-fifths (42%) agreed that their problems were “people” issues: such as slow user adoption; inadequate attention paid to change management and training; and, difficulties in aligning the organizational culture with new ways of working.

Strategy.

Two-fifths (40%) agreed they had the challenges related to CRM strategy, such as: a lack of clearly defined objectives; poor solution deployment practices; and insufficient solution governance practices.

Technology.

Only about one-third (35%) agreed they had technology deficiencies such as: data problems; functional shortfalls in vendor solutions; lack of the required skill sets needed to implement the solution; system performance shortfalls; and, poor usability.

To make sure you have a clear path to successful deployment, download our free ebook, The Ultimate Guide to HubSpot Sales Hub Deployment today.

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Tags: Sales Hub